Treating self publishing like a business, not a hobby.

First of all, thank you to everyone who’s already added this blog to their follow list. I’d be lying if I said I didn’t do a small happy dance when I awoke to find I had 7 followers. I’d also be lying if I said I wasn’t still doing a mental happy dance. So thank you. Again.

Moving on.

The issue that I see with a lot of indie authors – apart from the obvious disparity in quality flooding the marketplace – is that they don’t recognize themselves for what they are: entrepreneurs. We are basically our own one man company, and the job is not simply to write. Writing is the easy part.

My plan from the beginning has been to tackle this project head-on with the understanding that I am creating a business. My business plan focuses on the following:

  1. Budgeting for start up costs: Whoa, whoa, whoa man. Self publishing is a free enterprise. There are no start up costs. Technically, sure. You’re right. But unless you’re the jack of all digital trades, I’m gonna have to call bull on that one. The main costs that I have budgeted for pre-release include a professional graphic designer to kick out high-quality cover art, an editor (because even the best of us are blind to our own menial mistakes), and the funds to launch and manage multiple platforms.
  2. Launch and manage multiple platforms: Self publication means self promotion. There’s no way around it. I opened my first ever Twitter account two days ago (follow me @amberfeldkamp, but be warned, I’m dismally awful and awkward at tweeting). I’ve also launched http://www.amberfeldkamp.com as my personal author page and this website to document the process. Shameless plug. Shameless plug. Shameless plug.
  3. Know my target market: Before I even began outlining, I researched what niche market I wanted to write for. Based on my research, there appear to be three general genres with the highest readership: romance, thrillers, and erotic. I blush at the thought of writing erotica. Amber, your modesty is showing. I’m not keen on putting together thrillers and I’m a lover. Romance wins. But I want to target a more specific niche. I’ve noticed the general rise in the dystopian novel, particularly of the YA genre. There appears to be an untapped market for adult dystopian, however, and this just so happens to be a favorite of mine to write.  The end result? A conscious decision to write serial novellas in the adult dystopian romance genre with a focus on reaching an 18-25 year old female readership.
  4. Be ready to invest the time: I wake up (anytime between 7:30 and 10:30, contingent on either the whining of my dog or the kicking of my son) and the first thing on my mind is work. I feed myself, feed my dog, and then plop myself behind the computer and I write. I plan. I outline. I format. I send emails. And. I. Write. For at least seven hours a day. I understand working individuals don’t have the time advantage, but since I do, I plan to utilize that time to the best of my abilities and not allow myself to be passive.
  5. Be prolific: As far as I can tell, the best way to achieve success in self publishing is to have both quality and quantity on your side. One book is not likely to constitute a living. One book a month, on the other hand, and now we’re talking.

So that’s the bare bones of the business plan we’re working with right now. Time willing, the first novella will launch sometime this weekend.

As I said before, I want to be as transparent as possible with this whole process. That being said, there are a million and one cogs involved in keeping this thing turning. So if there is a particular topic you are interested in that I’ve failed to put on display, don’t hesitate to click that little “Ask Me Anything” button up yonder and shoot an email my way.

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3 thoughts on “Treating self publishing like a business, not a hobby.

  1. Refreshing to see this kind of mindset. When I started my blog a month ago I went into it with the same mindset as if starting a business…because it is a business. You can have the best content in the world but if you don’t know how to get it out to the world it is worthless. Great post, easy to read tips. I enjoyed this

    Erik
    http://erikconover.com

    Liked by 1 person

  2. With regard to #2, I would just warn against trying to be in too many places at once. When I first started out, I decided I was going to be everywhere and do everything. It’s impossible and not effective use of your time. Personally, if I had to start over, I’d just do Twitter and a blog.

    #5 – Haha… if only I could choose to be prolific! 😉

    Good luck!

    Liked by 1 person

    • feldkamp13 says:

      I couldn’t agree more. I only have three platforms right now, and already I feel a bit stretched thin trying to figure out which one I should be updating the most frequently. Initially I thought I’d plow headlong and take on the entire social stratosphere. Now, I’m thinking I might be better off focusing on the few over the many.

      Thank for the support!

      Like

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